Wednesday, November 2, 2011

My two favourite things collaborate: President's Choice & Food Network Canada

For those of you who love food and watch Food Network on a daily basis, you probably have heard of the show "Recipe To Riches" in which contestants across Canada (I'm still choked that I didn't hear about this until a few weeks ago!) entered their recipes. The judges scoured across Canada from Coast to Coast, choosing the top three finalists for each of the 7 categories (from desserts to savoury pies ). Within each category, all three individuals compete in a "batch-up challenge" in which the three contestants chosen must make their recipe enough for 100+ or 200+ depending on the challenge. Once the judges have a taste at the recipe, one person is eliminated from that round. The remaining two contestants compete against each other in a marketing challenge in which they pair up with two of Toronto's top marketing firms to market their products. The contestant with the best consumer response, name and marketing idea wins $25,000, their recipe made into a PC product for Canada to try and are automatically qualified for the grand prize of $250,000.

 There are 7 categories to compete in; the first two contestants already won for their dessert. They won $25,000 and their recipe made into a PC product and made avaiable to Canada the following weekend. The final 7 contestants are up against $250,000 and their recipe made into a permanent PC product. I already tried the "Luscious Lemon Pudding Cakes" and "Rockin' Peach Cheesecake" and they are delicious! However, my question is--why didn't I hear about this contest?  Check it out here:

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